Online Digital Marketing (BBA)
*Based on students beginning the program with 56 transferable credit hours and only needing the program-specific classes. Time to completion varies based on individual student circumstances and previous college experience.
**30 credit hours of the program must be completed at MVNU. Other restrictions apply. Please contact our Enrollment Team for additional information.
Courses span 5 to 8 weeks and can prepare students to:
- Understand web-based marketing channels
- Evaluate potential marketing opportunities
- Implement a marketing campaign and analyze its performance
- Create compelling B2B and B2C marketing copy
- Gain basic visual content creation knowledge for social media and other channels
- Develop marketing-specific critical-thinking and problem-solving skills
- Effectively communicate digital marketing solutions to an audience
- Learn what drives consumer behavior online
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MVNU's BBA Program is accredited by the Accreditation Council for Business Schools and Programs
DIGITAL MARKETING DEGREE CURRICULUM
All online BBA students selecting the Online Digital Marketing major must complete at least
credit hours. Credits are divided up among the Graduate & Professional Studies (GPS) General Education Core (39 credit hours), upper division coursework (39 credit hours), and BBA in Digital Marketing Core coursework (55 credit hours).
Students may be able to reduce their general education requirement classes by transferring previously earned undergraduate credits or applying Prior Learning credits gained through job or military training. In these cases, students may be able to complete this online degree in digital marketing in as few as 26 months.
|BBA in Digital Marketing Core Curriculum||Credit Hours|
|Personal Development and Research Skills||1|
|Spreadsheets for Leaders||3|
|Management and Leadership Techniques||3|
|Global Perspectives in Business||3|
|Business Ethics and Law||3|
|Managing Human Resources||3|
|Social Media Marketing||3|
|SEO and SEM||3|
|Digital Marketing Analytics||3|
|Digital Marketing-Viral and Organic Growth||3|
|Total BBA in Digital Marketing Core Hours||55|
*The Bachelor of Business Administration will have select classes taught online by the Lower Cost Models for Independent Colleges Consortium (LCMC), taught by industry-leading experts who mostly have ivy league degrees and fortune 500 experience.
Because many undergraduate business students aim long term to earn a Master of Business Administration (MBA), MVNU offers the option of earning dual-graduate credit. As one way to partially complete the degree’s upper division coursework, students meeting certain GPA requirements may take up to six (6) credits of 6000-level business classes.
ONLINE DIGITAL MARKETING CONCENTRATION COURSES
Building upon 40 credit hours of traditional business coursework, the fifteen (15) credit hours of Digital Marketing Core courses cover web analytics, social media targetting, identifying user intent to maximize digital marketing campaigns, and optimizing existing email campaigns to achieve top-of-funnel level growth.
The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign which aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that.
Email marketing is vital to modern businesses, and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write emails that drive customers to take desired actions, and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign.
When you’re looking to buy something, how do you find it? Often, you’ll ask Google. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) help companies by making sure they are among the first options when someone does initial research. In this course, you’ll learn how to perform SEO and SEM activities to boost visibility and drive growth. You’ll work with Google AdWords and build strategies to promote a website.
Marketing professionals today have access to incredible amounts of data. The ability to use this
data is what differentiates successful marketing efforts from failed ones. In this course, students
will learn how to analyze digital customer behavior data using a range of tools, and use that
data to test marketing hypotheses and improve customer acquisition.
CAREERS IN DIGITAL MARKETING
As an ever-growing industry, there are many ways to begin a thriving career in the world of digital marketing. Business owners are continually searching for new ways to leave their mark on the digital landscape, from large companies to growing shops and firms. This provides a vast window of opportunity for agencies to invest in graduates who can effectively boost brand visibility and gain a competitive edge through modern marketing strategies.
FINANCIAL AID & PROGRAM COSTS
ONLINE DIGITAL MARKETING TUITION
|Cost Per Credit||Credit Hours Required||Total Tuition|
The total cost to complete the online BBA in Digital Marketing degree does not include the cost of textbooks and other supplies. After being admitted to the program, students must pay the per-credit tuition no later than the first night of each course.
MVNU enforces our commitment to working adults and their continued success with our tuition guarantee. We base all GPS courses on a per-credit, course-by-course rate, instead of a flat per-semester cost, and that amount does not increase during your time at MVNU, provided you remain continually enrolled and make satisfactory academic progress.
Working adults and online students have access to a wealth of financing options to fund their BBA in Digital Marketing degree. To access the full spectrum, students must fill out and submit a Free Application for Federal Student Aid (FAFSA) form with their application, and should additionally consider inquiring about tuition reimbursement through their employers. Learn more about financing for undergraduate programs.