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Online Bachelor of Business Administration in Marketing

The online Bachelor of Business Administration (BBA) in Marketing degree targets the promotional and advertising aspects of organizational growth and sales, providing students with a well-rounded education that combines traditional principles and modern concepts with Mount Vernon Nazarene University’s Christ-like worldview. The 100% online format allows for greater flexibility when it comes to finishing a bachelor’s degree or acquiring specialized, career-enhancing skills, making the program ideal for working professionals.

Program Details

*Based on students beginning the program with 56 transferable credit hours and only needing the program-specific classes. Time to completion varies based on individual student circumstances and previous college experience.

**30 credit hours of the program must be completed at MVNU. Other restrictions apply. Please contact our Enrollment Team for additional information.

A comprehensive look at general business subjects starts off the online BBA degree. Named one of the Top 3 Best Online Business Programs in 2018 by Affordable Colleges Online, coursework aims to turn students into leaders and project planners who achieve business objectives while acting with personal and professional integrity. In the process, students learn how these subjects are interconnected, become familiar with the global issues affecting the business world, use their faith-based perspective to make ethical decisions, and improve their research, critical thinking, written, and oral communication skills.

One of four possible extended majors for the online BBA degree, Marketing prepares students for sales, advertising, market research, or promotional roles in corporate, government, non-profit, and ministry environments. This highly focused portion takes a holistic approach that is grounded in traditional marketing theories yet heavily factors in today’s digital, dynamic world.

Building upon the traditional business foundation, the BBA in Marketing Core coursework shifts over toward personal selling, advertising, promotional, market research, and marketing strategies, during which students develop their own marketing plans, explore cross-functional areas, understand customer behavior, and see how techniques influence sales and profits.

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MVNU's BBA Program is accredited by the Accreditation Council for Business Schools and Programs

ACBSP Accredited


Students interested in earning a BBA in Marketing must complete a minimum of


credit hours of general education, all requirements for the major, and 39 upper division credit hours. Many courses fulfill more than one requirement so most majors can be completed within the 120 credit hour minimum.

Students may be able fulfill their general education or elective class requirements by transferring previously earned undergraduate credits or applying Prior Learning credits gained through job or military training. In these cases, students may be able to complete this online degree in Marketing in as few as 21 months.

BBA in Marketing Core Curriculum Credit Hours
Student Success Strategies 1
Spreadsheets for Leaders 3
Management and Leadership Techniques 3
Microeconomics 3
Macroeconomics 3
Organizational Behavior 3
Business Accounting 3
Business Marketing 3
Business Statistics 3
Business Finance 3
Global Perspectives in Business 3
Business Ethics and Law 3
Managing Human Resources 3
Strategic Planning 3
Marketing Management 3
Personal Selling 3
Advertisements and Promotion 3
Marketing Strategy 3
Marketing Research 3

Students must start the BBA in Marketing Core curriculum with Personal Development and Research Skills and finish with Strategic Planning, maintaining a cumulative 2.5 GPA throughout, and earning no course grade less than “C-”. For any final course grade lower than “C-,” students must repeat the class until achieving at least a “C-”.

Factoring in many students’ long-term aspirations, MVNU offers the option of earning dual-graduate credit. Students meeting certain GPA requirements may take up to six (6) credit hours of 6000-level business courses, which fulfill part of the BBA’s upper division coursework requirement and can later be applied toward a Master of Business Administration (MBA) degree. Learn more about how dual-graduate credit works..


Along with 40 credit hours of traditional business coursework, students must complete fifteen (15) credit hours of marketing-centric subjects covering the field’s creative, storytelling, and analytical aspects:

This in-depth course covers the spectrum of marketing policies and strategies, introducing students to organizational, demand analysis, product planning, pricing, physical distribution, and promotional tactics.

Because sales and marketing go hand in hand, coursework explores planning, organizing, developing, controlling, and evaluating the sales force in relation to marketing campaigns, and factors in the ethics of sales management.

Certain advertising methods lead to a successful, effective promotional campaign. This course covers both the theoretical concepts and the products and services commonly utilized by organizations.

Getting students to think like marketing managers, this class covers effective implementation strategies and how to handle near-universal campaign dilemmas.

As the other side of developing and implementing marketing strategies, this research-based course introduces students to product, pricing, advertising, promotion, and distribution channels.


Marketing careers involve analyzing and appealing to customer bases at local, regional, or national levels. These roles may entail gathering and examining customer information, market conditions, or competitors for research; developing campaigns around this data; or coming up with innovative strategies to increase sales.

Due to the shift from print-based advertising to digital media over the past 20 years, marketing occupations have experienced a significant degree of growth—and based on figures from the Bureau of Labor Statistics, this trend won’t be reaching a plateau any time soon. Requiring at least a bachelor’s degree, possible positions include:

  • Market Research Analysts: Typically making $63,120 per year, this occupation is predicted to grow as much as 20% between 2018 and 2028. Professionals in this role study and assess market conditions to establish potential demand for new and existing products.
  • Public Relations Specialists: These professionals work to increase brand, product, or service visibility and help shape both company image and public perceptions. Today, a typical PR specialist earns roughly $60,000 a year and, based on 6% greater demand, will likely see higher-than-average opportunities over the next decade.
  • Advertising, Promotions, and Marketing Managers: Professionals advancing into these senior-level roles currently earn an average of $132,620 per year to plan marketing campaigns and programs, drum up interest in new products, and measure the results. Between 2018 and 2028, businesses will have an 8% higher need for marketing, promotions, and advertising managers.


Cost Per Credit Credit Hours Required Total Tuition
$398* 55 $21,857

The total cost to complete the online BBA in Marketing degree does not include the cost of textbooks and other supplies. Under the per-credit structure, tuition is due no later than the first night of each scheduled course.


MVNU factors in the scheduling and financial needs of working adults with our tuition guarantee. Tuition is based on a course-by-course, per-credit structure, and as long as a student is continuously enrolled and making satisfactory progress, their cost to attend MVNU does not increase.


MVNU offers our online undergraduate students multiple financing options, including loans, grants, and tuition reimbursement. For eligibility, students are recommended to submit a Free Application for Federal Student Aid (FAFSA) form with their application. Additionally, applicants should inquire with their current employer about tuition reimbursement programs and their requirements. Explore all financing solutions for undergraduate students.


Online education puts personal and professional goals within reach, and online learners find the flexibility needed to complete or continue their education with financial aid support to make degrees more affordable. Learn how online degree programs can take your career to the next level with The Ultimate Online College Guide.



Whether your interests lie among numbers and storytelling or you’ve always had a flair for creatively selling your big ideas, MVNU’s online BBA in Marketing degree appeals to a broad range of backgrounds and skill sets—and can be conveniently earned on your own timetable. Find out more about this program by filling out a request for information form—or, get started on your online application.