Online Bachelor of Business Administration in Marketing
The online Bachelor of Business Administration (BBA) in Marketing degree targets the promotional and advertising aspects of organizational growth and sales, providing students with a well-rounded education that combines traditional principles and modern concepts with Mount Vernon Nazarene University’s Christ-like worldview. The 100% online format allows for greater flexibility when it comes to finishing a bachelor’s degree or acquiring specialized, career-enhancing skills, making the program ideal for working professionals.
*Based on students beginning the program with 56 transferable credit hours and only needing the program-specific classes. Time to completion varies based on individual student circumstances and previous college experience.
**30 credit hours of the program must be completed at MVNU. Other restrictions apply. Please contact our Enrollment Team for additional information.
A comprehensive look at general business subjects starts off the online BBA degree. Named one of the Top 3 Best Online Business Programs in 2018 by Affordable Colleges Online, coursework aims to turn students into leaders and project planners who achieve business objectives while acting with personal and professional integrity. In the process, students learn how these subjects are interconnected, become familiar with the global issues affecting the business world, use their faith-based perspective to make ethical decisions, and improve their research, critical thinking, written, and oral communication skills.
One of four possible extended majors for the online BBA degree, Marketing prepares students for sales, advertising, market research, or promotional roles in corporate, government, non-profit, and ministry environments. This highly focused portion takes a holistic approach that is grounded in traditional marketing theories yet heavily factors in today’s digital, dynamic world.
Building upon the traditional business foundation, the BBA in Marketing Core coursework shifts over toward personal selling, advertising, promotional, market research, and marketing strategies, during which students develop their own marketing plans, explore cross-functional areas, understand customer behavior, and see how techniques influence sales and profits.
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MVNU's BBA Program is accredited by the Accreditation Council for Business Schools and Programs