MBA in Marketing

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MVNU's MBA Program is accredited by the Accreditation Council for Business Schools and Programs

Marketing is one of nine extensive MBA concentrations offered by MVNU.

Earning an online MBA with a concentration in Marketing effectively prepares ambitious students for a career in consulting, entrepreneurship, or general management by learning business skills in addition to specific skills related to marketing. Students discover how to efficiently and accurately collect data about target consumers and create the best marketing strategy to increase revenue.

If you have a knack for identifying trends and potential markets for products and services, developing pricing models and marketing strategies, and working with people both inside and outside your organization, an MBA in Marketing is an ideal graduate business degree for you.

NEXT START DATE:

2/3/20
ONLINE

Program Details

EST. PROGRAM LENGTH:19 months

COURSE LENGTH:6 WEEKS

COST PER CREDIT HOUR:$498

CREDIT HOURS:36

TRANSFER CREDITS:Up to 6

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MVNU's MBA Program is accredited by the Accreditation Council for Business Schools and Programs

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MBA CURRICULUM

9+3

MBA students selecting to concentrate in Marketing must complete nine (9) required MBA core courses in addition to the three (3) concentration-specific courses. The MBA in Marketing requires a total of 36 credits.

Required MBA Courses	Credit Hours
Ethical Leadership	3
Managerial Economics	3
Marketing Management	3
Legal Issues in Management	3
Organizational Behavior	3
Global Business	3
Managerial Accounting	3
Corporate Finance	3
Strategic Management	3
Total MBA Core Hours	27
+ MBA Concentration	9
Total MBA Hours	36

MARKETING CONCENTRATION COURSES

The remaining nine (9) credit hours required in the MBA program are taken in the Marketing concentration and are all fully online. Marketing coursework covers marketing methodology, strategy, ethics, and more.

ADVANCED MARKETING MANAGEMENT

This course is an in-depth study of marketing policies and strategy, organization, demand analytics, product planning, pricing, physical distribution, and promotion.

MARKETING STRATEGY

This class is dedicated to the methodology behind planning and implementing marketing policies and strategies. Special emphasis is given to ethical dilemmas facing a marketing manager.

MARKETING RESEARCH

This course provides an introduction to the practical concepts used to develop and implement marketing strategies. Special emphasis is given to an overview of marketing and strategies for product, pricing, advertising, promotion, and distribution channels.

CAREERS IN MARKETING

An MBA in Marketing opens up nearly infinite career opportunities for ambitious, business-minded graduate students. MBA graduates obtain a solid grasp of business fundamentals along with specific skills related to marketing, enabling them to obtain high-level marketing roles and position themselves to affect and influence organization- and industry-wide innovation and progression. Leadership roles in marketing, advertising, promotions, and public relations fields are among the many options for graduates who choose to concentrate in Marketing. Potential employers include advertising and public relations agencies, nonprofit organizations, and the marketing departments of large corporations.

According to the Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 8% from 2018 to 2028, and the median annual wage for marketing managers was $134,290 in May 2018.

MBA TUITION

Cost Per Credit	Credit Hours Required	Total Tuition
$498	36	$17,928

Textbook costs are not included in the total cost of the program. Tuition costs are subject to change; however, once enrolled in the MBA program, your tuition does not change for the duration of your studies. Updated program costs are provided for students during the enrollment process. Course-by-course payment is due on the first night of each MBA course.

ADMISSION REQUIREMENTS AND APPLICATION PROCESS

LEARN MORE ABOUT MBA ADMISSION REQUIREMENTS AND HOW TO APPLY

LEARN MORE ABOUT THE MBA IN MARKETING!

MVNU’s flexible, affordable, online MBA program is significantly enhanced by our in-depth Marketing concentration. If you’re seeking a faith-driven, convenient graduate business degree program, our Master of Business Administration is the perfect program for you. Are you ready to turn your ambitions into action? Request more information about earning an MBA with a concentration in Marketing or visit our online MBA program page!

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