Curriculum

The BBA in Marketing at MVNU prepares you for sales, promotion, or marketing management roles in your company. Topics include personal selling, advertising and promotion, marketing management, and marketing strategy. It consists of the 33-credit-hour BBA Core, four program-specific courses, and a final business research project.

From our supportive, expert faculty, you learn key business principles and career management skills that enhance your ability to perform well in your position. They also help you discover new talents that you can use immediately in your workplace. Learn how to start the enrollment process for the BBA in Management program today.

BBA Core

The foundational course, Personal Development and Research Skills, must be your first course, while Strategic Planning may only be taken after successful completion of all other BBA core courses.

Course Number Course Name Hours Cost
MANG3053Personal Development and Research Skills3$1,479
MANG3073Management and Leadership Techniques3$1,479
ECON3003Business Economics3$1,479
BIBL3033Foundations of a Biblical Worldview3$1,479
ACCT3013Business Accounting3$1,479
MARK3043Business Marketing3$1,479
MANG3123Managing Human Resources3$1,479
FINC3013Business Finance3$1,479
IBSN3013Global Perspectives in Business3$1,479
MANG4043Business Ethics and Law3$1,479
MANG4033Strategic Planning3$1,479
Total:33$16,269

BBA—Marketing

Specific courses in the BBA—Marketing program are listed below.

Course Number Course Name Hours Cost
MARK3053Marketing Management3$1,479
MARK3063Personal Selling3$1,479
MARK3073Advertising and Promotion3$1,479
MARK4073Marketing Strategy3$1,479
BSST4093Business Research Project3$1,479
Total:15$7,395

Descriptions

BBA Core


MANG3053
Personal Development and Research Skills (3)
This course is designed as an orientation course for adult students returning to higher education to complete an undergraduate degree. Topics to be covered in this course include: Personal goal development, adult learning methodology, temperament type analysis, adult study skills, time management, library research, literature reviews, personal assessment, and other subjects relevant to goal achievement in an academic environment.

MANG3073
Management and Leadership Techniques (3)
A study of management techniques and their application to the development of improved managerial effectiveness.

ECON3003
Business Economics (3)
Content includes basic microeconomic and macroeconomic principles and their applications to such subjects as competition versus monopoly, the role of government, economic stabilization policies, and international trade and finance. Special emphasis given to the theory of consumer choice and demand; comparative advantage and barriers to trade; the theory of producer choice and supply; price and output determination in various competitive environments; markets for labor, capital and natural resources; income distribution; resource allocation; the role of government in regulating, financing and producing in the economy, including analysis of the social choice framework within which democratic decisions are made.

BIBL3033
Foundations of a Biblical Worldview (3)
A foundational study of the Bible and a biblical understanding of the world. Special emphasis is given to the Bible, theology, biblical interpretation and worldview with a view toward contemporary issues and personal applications.

ACCT3013
Business Accounting (3)
An overview of the basic topics in financial and managerial accounting for students who have no or minimal prior knowledge of accounting and finance. Special emphasis is given to how accounting and finance reports are used by leaders in various organizations.

MARK3043
Business Marketing (3)
An introduction to the theory and practical application of marketing principles. The basic objectives are to provide an introduction to marketing concepts, the role of marketing in the firm and the various factors that influence marketing decision-making.

MANG3123
Managing Human Resources (3)
A study of the role of human resource management as a staff function within the organization. The human resource management functions of recruitment, interviewing, human resource planning, equal employment, job analysis, wage and salary administration, management development, training, compensation, and labor relations are examined. An investigation of the interpersonal relationships of employees in the organizational setting is also considered.

FINC3013
Business Finance (3)
An overview of basic concepts in the field of financial management. Special emphasis is given to how finance is used by leaders in organizations.

IBSN3013
Global Perspectives in Business (3)
A study on how businesses operate in a global business environment. Various aspects of business will be investigated to see how these are applied internationally. These aspects will include trade theory, marketing, finance and human resource management.

MANG4043
Business Ethics and Law (3)
A study of ethical and legal theories as they relate to various contemporary problems in the business world. The nature, formation and system of law in the United States is applied in the modern business environment. Emphasis is placed on class participation and practical application. Special emphasis is given to the biblical foundation of values and the application of Christian ethical principles in the business world.

MANG4033
Strategic Planning (3)
A capstone course focusing on the strategic long-range planning process. The course involves an examination of the development, implementation, and formulation of business strategy and policy, and stresses the need for awareness of and accommodation to change in the company’s internal and external environments. Generic business strategies and techniques for analyzing strategies are explored. Special emphasis is given to integrating decisions in business with the Christian faith.

BBA - Marketing


MARK3053
Marketing Management (3)
An in-depth study of marketing policies and strategy, organization, demand analysis, product planning, pricing, physical distribution, and promotion

MARK3063
Personal Selling (3)
A study of planning, organizing, developing, directing, controlling, and evaluating the sales force. Special emphasis is given to ethical implications of sales management.

MARK3073
Advertising and Promotion (3)
A study of advertising methods used for promotion of products and services by organizations.

MARK4073
Marketing Strategy (3)
A study in planning and implementing marketing policies and strategies. Special emphasis is given to ethical dilemmas facing a marketing manager.

BSST4093
Business Research Project (3)
A course in which students develop skills in the researching, writing and presenting scientific descriptive and empirical research. In the research project, the student solves a significant management or business problem, makes an important enterprise decision, capitalizes on a business venture, and implements a plan of action to improve the company or agency.
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