Mount Vernon Nazarene University
Mount Vernon Nazarene University / Course Descriptions / Marketing Courses (MAR) / MAR3043 Business Marketing [3].
MAR3043 Business Marketing [3].
An introduction to the theory and practical application of marketing principles. The basic objectives are to provide an introduction to marketing concepts, the role of marketing in the firm and the various factors that influence marketing decision-making. This course is offered in the non-traditional format only.
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