Mount Vernon Nazarene University

Mount Vernon Nazarene University

Mount Vernon Nazarene University / Course Descriptions / Marketing Courses (MAR) / MAR3033 Principles of Marketing [3].

Print this page

MAR3033 Principles of Marketing [3].

An introduction to the theory and practical application of marketing principles. The basic objectives are to provide an introduction to marketing concepts, the role of marketing in the firm and the various factors that influence marketing decision-making.

Contents

• Greetings from the President
• Memberships
• The University
• Student Life
• Admissions
• Financial Information
• Academic Regulations and Procedures
• Curriculum and Degree Requirements
• School of Arts and Humanities
• School of Business (Jetter School of Business)
• School of Education and Professional Studies
• School of Natural and Social Sciences
• School of Nursing and Health Sciences
• School of Theology and Philosophy
• Graduate and Professional Studies
• Course Descriptions
  • Course Prefixes
  • Business Technology Courses (ABT)
  • Accounting Courses (ACC)
  • Applied Music Courses (APM)
  • Middle East Studies Courses (ARA)
  • Art Courses (ART)
  • Biblical Literature Courses (BIB)
  • Biology Courses (BIO)
  • Biblical Languages Courses (BLA)
  • Business Special Studies Courses (BSS)
  • Christian Education Courses (CED)
  • Chemistry Courses (CHE)
  • Church History Courses (CHH)
  • China Studies Courses (CHI)
  • Criminal Justice Courses (CJU)
  • Communication Courses (COM)
  • Creative Writing Courses (CRW)
  • Computer Science Courses (CSC)
  • Early Childhood Education Courses (ECE)
  • Economics Courses (ECO)
  • Educational Technology Courses (EDT)
  • Professional Education Courses (EDU)
  • English Courses (ENG)
  • Music Ensembles Courses (ENS)
  • Earth Science Courses (ESS)
  • Family and Consumer Sciences Courses (FCS)
  • Finance Courses (FIN)
  • Graphic Design Courses (GRD)
  • Health Care Administration Courses (HCA)
  • History Courses (HIS)
  • Honors Courses (HON)
  • Human Resource Management Courses (HRM)
  • Health Science Course (HSC)
  • Humanities Courses (HUM)
  • International Business Courses (IBS)
  • Intercultural Studies Courses (ICS)
  • Intervention Specialist Courses (ISP)
  • Interdisciplinary Studies Courses (ITD)
  • Journalism Courses (JOU)
  • Leadership Courses (LED)
  • Management Courses (MAN)
  • Marketing Courses (MAR)
    • aMAR2002 Public Relations Practicum [2].
    • aMAR2013 Introduction to Public Relations [3].
    • MAR3033 Principles of Marketing [3].
    • MAR3043 Business Marketing [3].
    • MAR3053 Marketing Management [3].
    • aMAR3063 Personal Selling [3].
    • aMAR3073 Advertising and Promotion [3].
    • aMAR3093 Topics in Marketing [3].
    • aMAR3113 Advanced Public Relations [3].
    • aMAR4063 Marketing Research [3].
    • MAR4073 Marketing Strategy [3].
    • MAR5019 Independent Study in Marketing [1-4].
    • MAR6003 Marketing Management [3].
  • Mathematics Courses (MAT)
  • Middle Childhood Education Courses (MCE)
  • Ministry Courses (MIN)
  • Modern Languages Courses (MLA)
  • Medical Laboratory Science Courses (MLS)
  • Music Methods and Applications Courses (MMA)
  • Music Special Studies Courses (MSS)
  • Music Theory and History Courses (MTH)
  • Nursing Courses (NUR)
  • Physical Education Courses (PED)
  • Professional Educator’s License Courses (PEL)
  • Personal Growth Courses (PGR)
  • Philosophy Courses (PHI)
  • Physics Courses (PHY)
  • Pastoral Ministry Courses (PMI)
  • Political Science Courses (POL)
  • Pre-nursing Courses (PRN)
  • Preaching and Worship Courses (PRW)
  • Psychology Courses (PSY)
  • Religion Special Studies Courses (RSS)
  • Science Course (SCI)
  • Sociology Courses (SOC)
  • Spanish Courses (SPA)
  • Social Work Courses (SWK)
  • Theology Courses (THE)
  • Teaching English to Speakers of Other Languages Courses (TSL)
• Directory of Personnel

Catalog Links

• Catalog Home
• Alphabetical Index
• Site Map