Mount Vernon Nazarene University

Mount Vernon Nazarene University

aCOM3113 Advanced Public Relations [3].

An introduction to strategic issues and effective practices of communication between organizations and their constituencies. These include the study of public opinion research, media relations, public communication campaigns, consumer identity, and representational ethics. Students gain practical experience in writing news releases, conducting surveys and designing integrated campaigns.

Prerequisite: aCOM2013 or aMAR2013.

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