Mount Vernon Nazarene University
Mount Vernon Nazarene University / Course Descriptions / Communication Courses (COM) / aCOM3083 Media Management [3].
aCOM3083 Media Management [3].
A study of the key elements of broadcast media management and programming, with specific attention to economics, ratings, personnel, formats, marketing, and audiences. Special emphasis is given to how these elements impact what is heard and seen on radio, television, and the Internet.
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