Mount Vernon Nazarene University

2011-2012 Catalog

2011-2012 Catalog / Curriculum and Degree Requirements / Course Descriptions / Marketing Courses (MAR) / MAR6003 Marketing Management [3].

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MAR6003 Marketing Management [3].

An introduction to the theory and practical application of marketing principles. Special emphasis is given to developing a framework for analyzing strategic marketing situations by defining target markets and developing a marketing mix related to the market stakeholders of the organization.

Contents

• Greetings from the President
• Memberships
• Traditional Undergraduate Academic Calendar
• Final Examination Schedule 2011-2012
• The University
• Student Life
• Admissions
• Financial Information
• Academic Regulations and Procedures
• Curriculum and Degree Requirements
  • University Majors
  • University Minors
  • Courses of Instruction
  • Degree Requirements for Traditional Undergraduate Programs
  • Degree Requirements for Non-Traditional Degree Programs
  • School of Arts and Humanities
  • School of Business (Jetter School of Business)
  • School of Education and Professional Studies
  • School of Natural and Social Sciences
  • School of Nursing and Health Sciences
  • School of Theology and Philosophy
  • Course Descriptions
    • Course Prefixes
    • Applied Business Technology Courses (ABT)
    • ACC5003 Accounting Ethics [3].
    • Accounting Courses (ACC)
    • Applied Music Courses (APM)
    • Middle East Studies Courses (ARA)
    • Art Courses (ART)
    • Biblical Literature Courses (BIB)
    • Biology Courses (BIO)
    • Biblical Languages Courses (BLA)
    • Business Special Studies Courses (BSS)
    • Christian Education Courses (CED)
    • Chemistry Courses (CHE)
    • Church History Courses (CHH)
    • China Studies Courses (CHI)
    • Criminal Justice Courses (CJU)
    • Communication Courses (COM)
    • Creative Writing Courses (CRW)
    • Computer Science Courses (CSC)
    • Early Childhood Education Courses (ECE)
    • Economics Courses (ECO)
    • Educational Technology Facilitator Track Courses (EDT)
    • Professional Education Courses (EDU)
    • English Courses (ENG)
    • Music Ensembles Courses (ENS)
    • Earth Science Courses (ESS)
    • Family and Consumer Sciences Courses (FCS)
    • Finance Courses (FIN)
    • French Courses (FRE)
    • Graphic Design Courses (GRD)
    • Health Care Administration Courses (HCA)
    • History Courses (HIS)
    • Honors Courses (HON)
    • Human Resource Management Courses (HRM)
    • International Business Courses (IBS)
    • Intercultural Studies Courses (ICS)
    • Intervention Specialist Courses (ISP)
    • Interdisciplinary Studies Courses (ITD)
    • Journalism Courses (JOU)
    • Leadership Courses (LED)
    • Management Courses (MAN)
    • Marketing Courses (MAR)
      • aMAR2002 Public Relations Practicum [2].
      • aMAR2013 Introduction to Public Relations [3].
      • MAR3033 Principles of Marketing [3].
      • MAR3043 Business Marketing [3].
      • MAR3053 Marketing Management [3].
      • MAR3063 Personal Selling [3].
      • MAR3073 Advertising and Promotion [3].
      • aMAR3093 Topics in Marketing [3].
      • MAR3113 Advanced Public Relations [3].
      • MAR4063 Marketing Research [3].
      • MAR4073 Marketing Strategy [3].
      • MAR5019 Independent Study in Marketing [1-4].
      • MAR6003 Marketing Management [3].
    • Mathematics Courses (MAT)
    • Middle Childhood Education Courses (MCE)
    • Ministry Courses (MIN)
    • Modern Languages Courses (MLA)
    • Medical Laboratory Science Courses (MLS)
    • Music Methods and Applications Courses (MMA)
    • Music Special Studies Courses (MSS)
    • Music Theory and History Courses (MTH)
    • Nursing Courses (NUR)
    • NUR2002 Professional Nursing Perspectives I [2].
    • NUR2012 Professional Nursing Perspectives II [2].
    • NUR2021 Foundations of Clinical Nursing Practice [1].
    • NUR2034 Fundamental Nursing Care: Promoting Healthy Aging [4].
    • NUR2053 Transition: from Practical to Professional Nursing [3].
    • NUR3016 Comfort Care of Adults [6].
    • NUR3033 Health Assessment [3].
    • NUR3053 Principles of Pharmacology [3].
    • NUR3074 Nursing Care of Pediatric Clients and their Families [4].
    • NUR3094 Maternity and Women’s Health Nursing [4].
    • NUR3112 Evidence-based Nursing Care [2].
    • NUR3113 Concepts in Pathophysiology [3].
    • NUR3303 Gerontological Nursing [3].
    • NUR3313 Evidence for Nursing Practice [3].
    • NUR3323 Comprehensive Health Assessment [3].
    • NUR3343 Transition to Professional Nursing [3].
    • NUR4014 Nursing Concepts in Community Health [4].
    • NUR4034 Mental Health Nursing [4].
    • NUR4052 Nursing Theory [2].
    • NUR4072 Entry to Professional Nursing Practice [2].
    • NUR4098 Clinical Nurse Leadership Class and Seminar [8].
    • NUR4112 Management Issues in Nursing Practice [2].
    • NUR4303 Genomic Nursing [3].
    • NUR4314 Community Health Perspectives [4].
    • NUR4324 Clinical Nurse Leadership [4].
    • NUR4333 Health Care Management [3].
    • NUR4353 Theoretical Perspectives for RNs [3].
    • NUR5019 Independent Study in Nursing [1-4].
    • NUR5029 Nursing Internship [1-6].
    • NUR5091 Nursing Honors Research Project [1-2].
    • Physical Education Courses (PED)
    • Professional Educator’s License Courses (PEL)
    • Personal Growth Courses (PGR)
    • Philosophy Courses (PHI)
    • Physics Courses (PHY)
    • Pastoral Ministry Courses (PMI)
    • Political Science Courses (POL)
    • Pre-nursing Courses (PRN)
    • Preaching and Worship Courses (PRW)
    • Psychology Courses (PSY)
    • Religion Special Studies Courses (RSS)
    • Sociology Courses (SOC)
    • Spanish Courses (SPA)
    • Social Work Courses (SWK)
    • Teaching English to Speakers of Other Languages Courses (TSL)
    • Theology Courses (THE)
• Directory of Personnel

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