Mount Vernon Nazarene University

2011-2012 Catalog

2011-2012 Catalog / Curriculum and Degree Requirements / Course Descriptions / Marketing Courses (MAR) / MAR4063 Marketing Research [3].

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MAR4063 Marketing Research [3].

An introduction to the practical concepts used to develop and implement marketing strategies. Special emphasis is given to an overview of marketing and strategies for product, pricing, advertising, promotion, and distribution channels.

Prerequisite: MAR3033.

Contents

• Greetings from the President
• Memberships
• Traditional Undergraduate Academic Calendar
• Final Examination Schedule 2011-2012
• The University
• Student Life
• Admissions
• Financial Information
• Academic Regulations and Procedures
• Curriculum and Degree Requirements
  • University Majors
  • University Minors
  • Courses of Instruction
  • Degree Requirements for Traditional Undergraduate Programs
  • Degree Requirements for Non-Traditional Degree Programs
  • School of Arts and Humanities
  • School of Business (Jetter School of Business)
  • School of Education and Professional Studies
  • School of Natural and Social Sciences
  • School of Nursing and Health Sciences
  • School of Theology and Philosophy
  • Course Descriptions
    • Course Prefixes
    • Applied Business Technology Courses (ABT)
    • ACC5003 Accounting Ethics [3].
    • Accounting Courses (ACC)
    • Applied Music Courses (APM)
    • Middle East Studies Courses (ARA)
    • Art Courses (ART)
    • Biblical Literature Courses (BIB)
    • Biology Courses (BIO)
    • Biblical Languages Courses (BLA)
    • Business Special Studies Courses (BSS)
    • Christian Education Courses (CED)
    • Chemistry Courses (CHE)
    • Church History Courses (CHH)
    • China Studies Courses (CHI)
    • Criminal Justice Courses (CJU)
    • Communication Courses (COM)
    • Creative Writing Courses (CRW)
    • Computer Science Courses (CSC)
    • Early Childhood Education Courses (ECE)
    • Economics Courses (ECO)
    • Educational Technology Facilitator Track Courses (EDT)
    • Professional Education Courses (EDU)
    • English Courses (ENG)
    • Music Ensembles Courses (ENS)
    • Earth Science Courses (ESS)
    • Family and Consumer Sciences Courses (FCS)
    • Finance Courses (FIN)
    • French Courses (FRE)
    • Graphic Design Courses (GRD)
    • Health Care Administration Courses (HCA)
    • History Courses (HIS)
    • Honors Courses (HON)
    • Human Resource Management Courses (HRM)
    • International Business Courses (IBS)
    • Intercultural Studies Courses (ICS)
    • Intervention Specialist Courses (ISP)
    • Interdisciplinary Studies Courses (ITD)
    • Journalism Courses (JOU)
    • Leadership Courses (LED)
    • Management Courses (MAN)
    • Marketing Courses (MAR)
      • aMAR2002 Public Relations Practicum [2].
      • aMAR2013 Introduction to Public Relations [3].
      • MAR3033 Principles of Marketing [3].
      • MAR3043 Business Marketing [3].
      • MAR3053 Marketing Management [3].
      • MAR3063 Personal Selling [3].
      • MAR3073 Advertising and Promotion [3].
      • aMAR3093 Topics in Marketing [3].
      • MAR3113 Advanced Public Relations [3].
      • MAR4063 Marketing Research [3].
      • MAR4073 Marketing Strategy [3].
      • MAR5019 Independent Study in Marketing [1-4].
      • MAR6003 Marketing Management [3].
    • Mathematics Courses (MAT)
    • Middle Childhood Education Courses (MCE)
    • Ministry Courses (MIN)
    • Modern Languages Courses (MLA)
    • Medical Laboratory Science Courses (MLS)
    • Music Methods and Applications Courses (MMA)
    • Music Special Studies Courses (MSS)
    • Music Theory and History Courses (MTH)
    • Nursing Courses (NUR)
    • NUR2002 Professional Nursing Perspectives I [2].
    • NUR2012 Professional Nursing Perspectives II [2].
    • NUR2021 Foundations of Clinical Nursing Practice [1].
    • NUR2034 Fundamental Nursing Care: Promoting Healthy Aging [4].
    • NUR2053 Transition: from Practical to Professional Nursing [3].
    • NUR3016 Comfort Care of Adults [6].
    • NUR3033 Health Assessment [3].
    • NUR3053 Principles of Pharmacology [3].
    • NUR3074 Nursing Care of Pediatric Clients and their Families [4].
    • NUR3094 Maternity and Women’s Health Nursing [4].
    • NUR3112 Evidence-based Nursing Care [2].
    • NUR3113 Concepts in Pathophysiology [3].
    • NUR3303 Gerontological Nursing [3].
    • NUR3313 Evidence for Nursing Practice [3].
    • NUR3323 Comprehensive Health Assessment [3].
    • NUR3343 Transition to Professional Nursing [3].
    • NUR4014 Nursing Concepts in Community Health [4].
    • NUR4034 Mental Health Nursing [4].
    • NUR4052 Nursing Theory [2].
    • NUR4072 Entry to Professional Nursing Practice [2].
    • NUR4098 Clinical Nurse Leadership Class and Seminar [8].
    • NUR4112 Management Issues in Nursing Practice [2].
    • NUR4303 Genomic Nursing [3].
    • NUR4314 Community Health Perspectives [4].
    • NUR4324 Clinical Nurse Leadership [4].
    • NUR4333 Health Care Management [3].
    • NUR4353 Theoretical Perspectives for RNs [3].
    • NUR5019 Independent Study in Nursing [1-4].
    • NUR5029 Nursing Internship [1-6].
    • NUR5091 Nursing Honors Research Project [1-2].
    • Physical Education Courses (PED)
    • Professional Educator’s License Courses (PEL)
    • Personal Growth Courses (PGR)
    • Philosophy Courses (PHI)
    • Physics Courses (PHY)
    • Pastoral Ministry Courses (PMI)
    • Political Science Courses (POL)
    • Pre-nursing Courses (PRN)
    • Preaching and Worship Courses (PRW)
    • Psychology Courses (PSY)
    • Religion Special Studies Courses (RSS)
    • Sociology Courses (SOC)
    • Spanish Courses (SPA)
    • Social Work Courses (SWK)
    • Teaching English to Speakers of Other Languages Courses (TSL)
    • Theology Courses (THE)
• Directory of Personnel

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